Throughout the year, we’ve taken note of changing USPTO guidelines as well as some interesting trademark battle and registration attempts. From T-Mobile’s magenta color claim to Lebron’s infamous “Taco Tuesday” attempt, there’s been a lot for us to learn regarding likelihood of confusion, commonplace message and filing classes, to name a few. It’s been a very busy year in the world of trademarks as people fight to stake their claim on their branding ideas. My guess is that this excitement will continue through 2020.